Hands-on development of smartphone and tablet applications for clients. Built and scaled team from myself as a single contributor to a team ranging from 5-10 senior consultants and experts.Client list includes: Aetna, Travelers, Bankrate.com, Treliant Risk Advisors, Citigroup, Morgan Stanley, UBS O'Connor, Bessemer Venture Partners, Great Hill Partners, Summit Partners, Allen Investments, Boston Consulting Group, Spherion, Yale Child Study, UCLA, SCSU, HandHold Adaptive, Healthination, C8 Sciences, iNK Stories, Highline Games, Deem Ground, Spherion, and many others. Vast majority of work focused on clients with multiple verticals in the following marketspaces: personal finance, asset-backed securities, health media, special needs / cognitive development, and casual entertainment. Work has been featured by Apple, and has been incorporated for research in grants funded by the National Institute of Health and Department of Education.
Directed team of 20 employees including Product Development, Architecture, Front-End and Operations teams with a combined annual operating and capital expenditure budget of $10MM. Redesigned WWE.com site navigation and information architecture, implemented multivariate testing, and improved traffic flows to key monetizable areas of WWE.com. Results included an increase in page depth and time-on-site, allowing WWE.com to hit peaks of 15MM Unique Visitors/mo. and 500MM Page Views/mo. Launched new high definition 16x9 video player on WWE.com. Hit peak of 30MM video views/mo., with a top 10 sports video website ranking per Nielsen. Fully redesigned digital workflow involving digital asset management and transcoding platforms, with an eye toward supporting the future WWE Network. Developed WWE.com’s Mobile 2.0 roadmap and transformed its partnership stack, focusing on iPhone and Android. Negotiated content licensing and delivery deals with AT&T, Verizon, Rogers, and Telus. Developed the original iPhone app personally, garnering 3MM downloads. Supported legacy premium SMS campaigns and online mobile voting. Executed one of the largest sweepstakes in television history, Vince McMahon’s Million Dollar Mania, giving away $3MM. Product required real-time integration of TV, Web, and Mobile. Worked directly with the Chairman and EVP of Marketing. Managed and enhanced live streaming premium online pay-per-views for WWE events including Wrestlemania, video-on-demand premium online content for WWE Classics. Developed and delivered several award-winning promotional microsites. Grew digital syndication products, tools, and business from a $1.5MM to a $4MM/year revenue stream. Worked directly on deals with Hulu, YouTube, TV.com, Dailymotion, and supported international team to activate 20 partners worldwide. Developed anti-piracy roadmap and tied to syndication strategy through fingerprinting and watermarking with ContentID, AudibleMagic, and Auditude.
Managed advanced open-source web technology and team with responsibility for online marketing. Built internal IT department from scratch. Architected site to use 100% open-source technology stack. Eliminated high-cost external vendors and reduced overall labor budget by more than 40%. Directly managed technology team. Adjacently co-managed editorial and digital marketing teams using a peer management team model, typical team size of 15-20 with a budget of $3.5MM. Developed a scalable business model to maintain a steady and predictable contribution margin by overhauling advertising and content operations. Responsible for P&L for all aspects of dLife.com including IT, Editorial, Creative, Product Development, Search Engine Marketing. Managed product development, information architecture, and creative direction. Defined key standards including editorial, creative, advertising, and sponsorship policies. Met with Editor-In-Chief, Executive TV Producers, and CMO regularly to discuss content, promotion, and campaign strategies. Successful launch of the dLife.com V2 website in JAN 2006, V3 in OCT 2006, and V4 in JUL 2007, which at the time served more than: 2.5MM page views, 10MM ad impressions, 400,000 unique visitors, 23,000 pages of content, and 400,000 minutes of streaming video monthly. Implemented best-of-breed data visualization dashboard, web analytics, and site monitoring tools including Omniture SiteCatalyst, Omniture SearchCenter, and its data warehouse. Integrated data warehouse with KnowledgeBase Marketing for CRM customer database analysis, segmentation, and householding. Defined Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives. Actively managed 6500- keyword campaign. Reduced cost-per-click by more than 50% on SEM efforts, increased organic traffic five-fold, and improved page ranking in Google, Yahoo, and other search engines.
Merged 4 companies into 1 to create the leading transaction processing product in its marketspace. Architected the technology integration and managed development and operations of the technology team. Architected and implemented a fully automated 7x24 high-availability electronic reservation platform. Designed high quality AJAX user-interfaces for ASP.NET web-based self-service booking and reporting systems. Developed multithreaded and queued scalable architecture to support high transaction volume and real-time connectivity to the primary GDS platforms (Sabre, Worldspan, Galileo). Implemented .NET and upgraded key subsystems to support XML web service architecture for real-time transaction processing. Developed enterprise customer-facing XML web-service specification and integrated it into the infrastructure. Interacted and managed relationships with key suppliers and customers to embed technology throughout the entire supply chain. Stabilized development of the back office software product line to reduce its time-to-market. Focused manpower on key customer implementations with a competitive differentiation strategy. Integrated product offering with proprietary real-time transaction systems. Reduced product defect levels by implementing an independent QA process. Stress tested system using Mercury Interactive LoadRunner. Reengineered business workflow in the managed reservation service business unit. Streamlined business process using pilot customers to cut back-office processing time more than 90%, accelerating cash collection by more than 42 days on average. Designed and implemented web self-service tools to reduce both customer waiting times and internal staffing requirements. Oversaw implementation with pilot customers.
Invented and licensed enterprise database software. Formed company and business plan. Recruited a senior advisory board of seven executives including general and patent legal counsel. Structured equity compensation for all senior advisory positions. Negotiated deals involving equity, convertible debt, and price discounts with outsourced development firms. Developed a system prototype in C++ for a highly available read-only enterprise database engine with targeted compatibility with Oracle. Reverse-engineered data files in Oracle 7.3, 8i, and 9i on Windows NT, Windows 2000, Linux, and Sun Solaris environments. Prototyped using GNU tools in C++ / STL. Awarded several process patents, including USPTO 7,058,622, and USPTO 7,143,080 and managed relationship with Morgan & Finnegan patent counsel. Subsequently sold company to Intellectual Ventures, a company headed by Nathan Myhrvold (former Chief Technology Officer of Microsoft).
Lead technical developer/manager for the original airline ticket booking system, customer service subsystem, data warehouse, and ERP system. Oversaw development and operations pre-launch through post-IPO period. Managed technology teams that included up to 20 developers, 4 project managers, 1 system architect, 3 support staff, and 25 ERP consultants. Annual department budget was more than $4.5MM; ERP labor budget was an additional $2.5MM. Developed and managed E-Commerce Airline Booking & Ticketing transaction processing subsystem as a multi- threaded Java J2EE production architecture using Weblogic. Assisted in user-interface strategy, workflow, and design. Implemented custom logic to support Delta, Northwest, Southwest, and Air France. Scaled application, middleware, and infrastructure, to handle 10,000 tickets and 100,000 bids per day. Responsible for data warehouse architecture and infrastructure. Defined system requirements and conversion plan from Oracle/NT to Oracle/Sun Solaris platform. Technically evaluated ETL packages, Query/Reporting packages, OLAP tools, Multidimensional databases. Breadth of products included Informatica, Sagent, Ardent, Business Objects, Cognos, Brio, MicroStrategies, Hyperion Essbase, Arbor OLAP tools. Led Finance through evaluation and selection of ERP packages, defined project implementation strategy and tactics, hired implementation team of consultants. Concurrently managed travel-accounting subsystem and reengineered the architecture to handle over 200 times vendor’s original system throughput specifications. Directed implementation of customer data to support CRM data mart including proprietary customer Individualization and Householding processing. Cutover Airline Booking & Ticketing Novus architecture from original Stamford website to Exodus co-located site. Developed system cutover plan, parallel processing plan, telecom configuration, and ticketing systems switchover for no system downtime.
B.S. in Management Information Science
Concentration: MIS, OPIM, Computer Science
Custom Application Development, Quantitative Trading, Derivatives, Electric Guitar, Circuit Design, Biking
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